AKTAŞ, H.; DOĞMUŞ, E. THE RELATIONSHIP OF ARCETYPES USED IN ADVERTISEMENTS AND THE POSTMODERN CONSUMER: THE EXAMPLE OF YOUTUBE ADVERTISEMENTS OF TURKEY’S 20 MOST VALUABLE BRANDS. PEARSON JOURNAL, [S. l.], v. 6, n. 15, p. 454–479, 2021. DOI: 10.46872/pj.391. Disponível em: https://pearsonjournal.com/index.php/pub/article/view/250. Acesso em: 18 may. 2024.