INVESTIGATION of ENTRY STRATEGIES to INTERNATIONAL MARKET for TURKISH CONSTRUCTION COMPANIES which CONSIDERING to OPEN ABROAD

Abstract

Construction company in Turkey for many years, highways, bridges and the construction of railways, were encouraged to do most of their work in the domestic market. This caused firms to neglect entry into more complex and demanding foreign markets. However, with the shrinking economy in the domestic market and the large infrastructure projects, the number of highways construction projects, the importance of foreign markets has started to increase. Small construction companies, which will enter foreign markets for the first time, have gained importance on maintenance, repair, reconstruction of those built and investments in local infrastructure. This study details the international marketing strategy models for construction companies and tries to find out which of them are unique to Turkish construction companies. In the study, the current situation of the Turkish construction industry is discussed and current marketing strategies are tried to be explained. These were interpreted and strategies were compared for companies wishing to expand abroad. the study is a qualitative study. This study, which is based construction firms who opened abroad in Turkey does not have a lot of work on this issue. It is foreseen that it will contribute to companies.