AN INVESTIGATION ON THE HALLOWEEN ADVERTISEMENTS OF Mc DONALD’S and MINI COOPER BRANDS

Abstract

Mc Donald's and Mini Cooper, accepted as global brands around the world, advertise corporate image for special occasions. Of these special days, Halloween has become popular culture by the target audience. The brands prepare advertising posters for the holiday celebrated on the evening of October 31st every year. In the study, literature on global branding, advertising and Halloween was searched. Six different advertising posters of Mc Donald's and Mini Cooper brands were examined. These studies have been analyzed using Saussure's semiotic method. Within the scope of the findings, the posters of the brands were compared and their relations with Halloween were interpreted.