THE IMPACT OF RESISTANCE TO CHANGE ON EXHIBITING INNOVATIVE BUSINESS BEHAVIOUR: KONYA INDUSTRIAL ZONE EXAMPLE

Abstract

Considering today's competitive conditions, innovation and innovative business behaviour are clearly known to everyone about how important it is for businesses. Any business that wishes to sustain its existence must adapt to change and produce new products or services. It is in love that no business that resists change will have long lasting life. Considering this situation, the subject of our research has been established. It has been wondered whether resistance to change has an impact on innovative business behaviour. First, the field was scanned for concepts and then reinforced with empirical work. The study was applied to 326 employees in large-scale enterprises engaged in production in Konya Industrial Zone. According to the results of the analysis of the data obtained, our main hypothesis has been verified. A negative directional relationship was found between the two concepts.