ANALYSIS OF THE SYMBOLS ON THE SOCIALIST PARTY EMBLEM IN DIFFERENT COUNTRIES OF THE WORLD IN TERMS OF VISUAL COMMUNICATION CONCEPTS

Abstract

In many countries with a multi-party system, there are parties that have adopted socialist ideologies. These parties, which are in the category of left parties, generally advocate a strong state structure and the equal distribution of the opportunities of the country to all layers of the society. Although they have a large party structure to be an alternative to right-wing parties in some countries, they do not have a significant value in the eyes of the voters as a marginal party that appeals to a very small segment of the society in some countries. However, changing conditions and especially the failures of those in the administration cause socialist and similar parties to gain value in society as a hope. It is the general characteristic of socialist parties that they often take a serious stance against the populist party understanding. In addition, their weak point is that they prefer more traditional and economic methods instead of election campaigns where large expenditures are made because they do not receive support from large capital centers. A party that wants to struggle in today's multi-party structure has to do what is necessary in order not to fall behind the others. In particular, corporate identity structures that are not made by the professional team create an image that is well behind the day. Emblems and logos, which visually create a meaning and message for people and are perceived instead of the name of the party, are of great importance. Socialist parties' preference for classic logos with symbols that reveal their characteristic mentality constitutes a structure far behind today's modern graphic design product level. In the article, randomly selected socialist party logos from different countries of the world were analyzed within the framework of visual communication concepts. Analyzes are universal concepts that visual communication has produced under its own conditions from hundreds of years of experience. However, when these concepts are used with a critical structure, it is inevitable that there will be differences in evaluations according to personal perception differences.