Asociation (City) Type Marketing Model- Joınt Sales Order Presentation (Edirne City Example)

Abstract

Economic  crisis  and  social  complexity environment’s observed one after one  in  the world’s  countries make  it  imperative to  produce  systems and economic models that can meet the needs. Small businesses and  craftsmen   are   the   groups  most  affected  by conjunctural  negatives.  The  inclusion  of potential producers   operating  in  idle  capacity,  which  will  ensure  an  increase  in production,  into  the  trade system  will  create a  leveraging  effect  on  the markets. It will prevent the collection of material assets in certain hands. At this point,there is a need for a new economic model where craftsmen can combine and market their products. The structure called as union type marketing model will enable production to order without the need for product storage activities and by providing the products in parthnership, it will cause small businesses to be viewed as large volume businesses. It will hunger. In this study, a new economic model is introduced in order to gather small producers that lack of marketing opportunities under a one roof by institutionalizing them. Neighborhood Union Organizations, politically reminder the neighborhood union organizations located within local goverments but legally they are similar to cooperative businesses and limited liability control company type strucrures.