Strategic Management in Renewable Energy Marketing: A SWOT Analysis for the Clean Energy Market
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https://doi.org/10.5281/zenodo.10732927Keywords:
Renewable Energy Marketing, Strategic Marketing, SWOT Analysis, Clean Energy TransitionAbstract
This study is based on a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to analyze the strategic aspects of renewable energy marketing. The research explores in depth the marketing dynamics of the renewable energy sector and their impact on company strategies. Strengths include increased environmental awareness, technological innovations, government incentives, and brand management. Weaknesses are high start-up costs, technological constraints, and limited market awareness. In terms of opportunities, factors such as increased environmental awareness, government support, and technological advancements offer renewable energy companies the opportunity to access new markets and expand. In contrast, the main threats to the sector include competition from traditional energy sources, political and regulatory uncertainty, and rapid technological change. This SWOT analysis provides an essential basis for shaping the future strategies of renewable energy marketing and making decisions for the sector's sustainable growth. By providing critical insights into how companies operating in the renewable energy sector should navigate the changing market conditions, the study contributes to organizational and political strategic planning processes that will serve the goals of clean energy transformation and sustainable development.
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