Analysis of Pepee and Masha and The Bear, Prepared for Preschool Period, in Terms of Values

Abstract

In the first two parts of the study, the literature review and in the third part, the cartoon Pepee and Masha and the Bear was examined by using the embedded theory method, one of the qualitative research methods. The theoretical sampling method, one of the purposive sampling methods, was used in the selection of the sample. The sample of the research consists of ten episodes of Pepee cartoon and ten episodes of Masha and the Bear cartoon. The document analysis method was used in the analysis of the cartoon Masha and the Bear, which was watched on the Turkish youtube channel, Pepee and Masha and the Bear. As a result of the analyzes, when the verbal expression and behavioral expression dimensions of the values in the Pepee cartoon were compared, it was determined that they were presented to the audience as verbal expression categories rather than behavioral expression value categories. Of the total value expressions (n= 457), 372 were in the "verbal expression dimension" and 55 were in the "behavioral expression dimension". When the verbal expression and behavioral expression dimensions of the values in the cartoon Masha and the Bear were compared, it was determined that they were presented to the audience as behavioral expression categories rather than verbal expression value categories. Of the total value expressions (n= 168), 112 were in the "behavioral expression dimension" and 56 in the "verbal expression dimension".